Ad Mora
Creative Lead & Designer
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04. Buena Espina
Buena Espina
Buena Espina is a vibrant outdoor bar that required a brand identity as bold and characterful as the experience it offers. The project encompassed the meticulous crafting of every visual detail, from the core logo to a suite of custom illustrations, all designed to embody the establishment's handcrafted charm, playful spirit, and untamed energy.
Drawing inspiration from the raw expressiveness and audacious color of the Fauvist art movement, the visual identity masterfully combines an organic, illustrative style with an eclectic mix of textures. This approach results in a system that feels both timeless and immediately striking. A vibrant, high-energy color palette works in concert with a thoughtfully curated typographic system that blends modern sensibility with the grounded precision of classic outdoor signage.
Every element is intentionally intertwined to forge a deeply distinctive and captivating brand world. The result is a bold, fresh, and authentically rustic personality for Buena Espina—a visual identity that perfectly captures the wild and welcoming soul of the bar itself, promising patrons an experience that is anything but ordinary.