Ad Mora
Creative Lead & Designer
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Recent Work
SUPER
SUPER, a marketing and entertainment agency with a decade of industry leadership, embarked on a strategic redesign of its visual identity to reflect its forward-thinking ethos. The project involved a comprehensive modernization of the SUPER brand, aiming to reinforce its reputation while visually communicating its core values of innovation and excellence.
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Mamaxita
Mamona is a pioneering lifestyle brand created to empower women through a curated collection of intimate apparel and wellness products. Founded on the principle of authentic self-discovery, the brand challenges outdated stereotypes of femininity by creating a inclusive, judgment-free space for exploration.
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Mamona
Mamona is a pioneering lifestyle brand created to empower women through a curated collection of intimate apparel and wellness products. Founded on the principle of authentic self-discovery, the brand challenges outdated stereotypes of femininity by creating a inclusive, judgment-free space for exploration.
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Buena Espina
Buena Espina is a vibrant outdoor bar that required a brand identity as bold and characterful as the experience it offers. The project encompassed the meticulous crafting of every visual detail, from the core logo to a suite of custom illustrations, all designed to embody the establishment's handcrafted charm, playful spirit, and untamed energy.
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Nespresso
This project involved contributing to Nespresso's premium digital marketing ecosystem through the production of high-impact visual assets across key paid and organic channels. The scope encompassed end-to-end creative execution, from initial art direction to final delivery, ensuring a cohesive and elevated brand experience for a discerning global audience.
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Everything Else
Newtype Ventures – UI Design
Newtype Ventures is a forward-thinking venture capital firm with a focused mission: to identify and invest in underrepresented minority founders who demonstrate the capacity to deliver exceptional, outsized returns. The challenge was to develop a digital identity that visually communicated this commitment to innovation and disruption within a traditionally conservative industry.
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Tlecan – UI Design
The Tlecan Mezcaleria brand identity project was born from a deep fascination with the architectural and cultural significance of the space itself. The creative mission was to translate the mezcaleria's captivating essence—a rich blend of historical gravitas and contemporary allure—into a cohesive visual language that honors its past while firmly establishing its modern presence.
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Metalsa ON – UI & Motion Design
The Metalsa ON project involved the comprehensive redesign of the company's web and mobile applications, with a mission to transform its digital presence into a unified, user-friendly, and visually engaging platform. The core challenge was to create an experience that effectively resonated with a diverse, global audience while bridging inherent operational and cultural gaps within the organization.
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Sokobox – UI Design
SokoBox involved the strategic design of a comprehensive e-commerce website for a company specializing in reusable packaging solutions. The primary objective was to create a digital storefront that was not only visually clean and modern but also intuitively guided users through the product ecosystem and its environmental benefits.
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The Media Bar – UI Design
The Media Bar is a boutique brand strategy agency renowned for crafting personalized experiences backed by deep industry insight and a history of groundbreaking results. Their unique approach, likened to a master mixologist carefully curating the finest ingredients, demanded a website that would visually translate their vocational expertise into an engaging and informal user experience.
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