Ad Mora
Creative Lead & Designer
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01. Super
SUPER
SUPER, a marketing and entertainment agency with a decade of industry leadership, embarked on a strategic redesign of its visual identity to reflect its forward-thinking ethos. The project involved a comprehensive modernization of the SUPER brand, aiming to reinforce its reputation while visually communicating its core values of innovation and excellence.
The redesign retained the logo's contemporary and disruptive essence but introduced a more robust and structured form, enhancing its presence and modern character. From this core mark, a dynamic and flexible graphic system was developed, complete with application grids to ensure consistency across all touchpoints—from internal presentations to social media content.
To further elevate the new identity, a suite of custom 3D renders with a metallic and chrome aesthetic was created. These elements work in concert to deliver a powerful, fresh, and distinctly modern identity that honors SUPER's legacy while boldly shaping its future.