Ad Mora


Creative Lead & Designer
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03. Mamaxita

Mamaxita


Web Design Brand Identity Art Direction Social Media Motion Graphics


Mamaxita’s brand identity project was an endeavor to visually capture a core ethos of radical self-expression, diversity, and vibrant energy. The challenge was to translate these powerful values into a cohesive visual system that felt both fiercely individual and universally inviting.

At the heart of the identity is a custom-crafted logotype, designed as a bold testament to the brand's passionate and rebellious spirit. This distinctive mark acts as a visual beacon, immediately communicating Mamaxita's unapologetic boldness. The identity expands into a dynamic graphic system that mirrors the brand's fun and personal character, built to radiate an infectious energy across all applications.

Every component—from the assertive typography to the spirited color palette and supporting graphical elements—is meticulously designed to reflect the brand's core essence. The resulting identity is more than a visual suite; it is an open invitation to celebrate individuality, serving as a powerful catalyst for unapologetic self-expression and communal joy.